Privacy policy

 

 

Who We Are

prideoffashion.in is an online retail store selling ladies' fashion accessories, operated by NIVEDYA & NEELIMA FASHION PRIVATE LIMITED, a company incorporated under the Companies Act, 2013, with its registered office at Grand Tower, South Bazar, Thrissur, Kerala 680001.

 

Information We Collect

When you visit, browse, or make a purchase on our website, we may collect the following:

 

a) Information You Provide Directly

•     Full name

•     Email address

•     Phone number (including WhatsApp number)

•     Shipping and billing address

•     Order details and purchase history

 

b) Information Collected Automatically

•     IP address and browser type

•     Pages visited, time spent, and navigation paths

•     Device type and operating system

•     Referral source (how you arrived at our website)

 

c) Payment Information

All payment transactions are processed through Razorpay, a RBI-regulated payment gateway. We do not store, process, or have access to your card numbers, CVV, UPI PIN, or net banking credentials. Razorpay's privacy policy governs the handling of your payment data.

 

How We Use Your Information

We use the information we collect to:

•     Process and fulfil your orders, and send order confirmations

•     Coordinate delivery through our shipping partner (Shiprocket and associated couriers)

•     Send shipping updates and tracking information via email and SMS

•     Respond to customer support queries and complaints

•     Send promotional offers, new arrivals, and discounts (only with your consent; you may opt out at any time)

•     Improve our website, product range, and user experience

•     Comply with legal and regulatory obligations under Indian law

 

How We Share Your Information

We do not sell, rent, or trade your personal data. We share your information only with the following trusted partners, solely for the purpose of serving you:

 

•     Shiprocket & Courier Partners: Your name, address, and phone number are shared with our logistics partners to facilitate delivery of your order.

•     Razorpay: Your transaction data is processed securely through Razorpay's PCI-DSS compliant infrastructure.

•     Google Analytics: We use Google Analytics to understand website usage. Data is anonymised where possible.

•     Meta (Facebook & Instagram): We use Meta Pixel to measure the effectiveness of our advertising campaigns. This involves anonymised browsing data.

•     Legal Authorities: We may disclose your information if required to do so by law, court order, or a government authority in India.

 

Cookies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience, remember your cart, and measure website performance. You may disable cookies through your browser settings; however, this may affect certain features of the website.

 

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Order records are retained for a minimum of 7 years in compliance with applicable Indian tax and accounting laws.

 

Your Rights Under the DPDP Act, 2023

As a data principal under the Digital Personal Data Protection Act, 2023, you have the following rights:

•     Right to access the personal data we hold about you

•     Right to correct inaccurate or incomplete personal data

•     Right to erasure of your personal data, subject to legal retention requirements

•     Right to withdraw consent for marketing communications at any time

•     Right to nominate a person to exercise your rights in the event of your death or incapacity

To exercise any of these rights, please write to us at cc.prideoffashion@gmail.com with the subject line 'Privacy Request'. We will respond within 30 days.

 

Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

 

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We recommend reviewing the privacy policy of any external site you visit.

 

Children's Privacy

Our website is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately.

 

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

 

Contact Us

Business Name: NIVEDYA & NEELIMA FASHION PRIVATE LIMITED

Email: cc.prideoffashion@gmail.com

Phone / WhatsApp: +91 83040 21500

Address: Grand Tower, South Bazar, Thrissur, Kerala 680001